1. Cookie categories (three tiers)
We use cookies and similar technologies to operate this website, understand how visitors use our educational content, and support advertising measurement when consent is provided. Cookies are small text files stored on your device. Some cookies are set by us (first party) and others are set by external providers (third party). We group cookies into exactly three categories below. The category determines whether we require your consent before activation.
1) Essential cookies
Purpose: core site functionality, security, and session management. These cookies also store your cookie consent selection so we can respect your preferences on future visits.
- Examples: session_id, csrf_token, cookie_consent_status
- Retention: session duration or up to 12 months for preference storage
2) Analytics cookies
Purpose: measuring traffic, user behavior, and site performance so we can improve content structure, accessibility, and clarity. Tools: Google Analytics 4.
- Examples: _ga, _ga_XXXXXXX, _gid, _gat
- Activated only after you accept analytics cookies
- Retention: up to 14 months
3) Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, and conversion tracking for campaign measurement. These cookies and pixels are used only when you provide consent.
- Activated only after you accept marketing cookies
- Retention: up to 540 days (Google Ads default)
You can change your cookie choices at any time using the Manage cookie preferences link in the website footer. If you reject non-essential cookies, we will still set essential cookies needed to maintain your selection.
2. Marketing cookies (mandatory disclosures)
When you consent to marketing and advertising cookies, we may use third-party technologies to deliver ads, measure results, and reach previous visitors. The disclosures below explain the key practices in plain language.
Third-party ad serving
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
Advertising partners
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
Remarketing
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
YouTube and Display Network
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies used on this website
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
Advertising measurement
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
For this educational platform, actions typically include visiting key content pages, clicking a guide navigation link, or submitting an inquiry about workshops. We use these signals to improve relevance and reduce wasted advertising.
Technologies active on this site
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
These technologies are activated only when you provide consent through our cookie banner or preferences panel.
Opt-out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.
Cookie preference management
Use the link labeled Manage cookie preferences in the website footer to open our cookie panel where you can accept or reject each category independently.
3. Consent requirements
Our consent banner provides three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you provide consent. Essential cookies are activated automatically because they are required for core functions, security, and preference storage.
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
We store your consent choice in localStorage for 12 months. You can dismiss the banner by rejecting non-essential cookies. If you later choose to enable analytics or marketing cookies, you can do so through the preferences panel.
4. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Google LLC
Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.
Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
5. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
6. Google Services and Advertising
This website uses the following Google services:
Google Analytics 4
Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing
Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager
Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8. Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9. Landing Page Integrity Statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10. Children’s Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11. International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12. User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion (right to be forgotten)
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
13. What data we collect
We collect data to run the site, respond to your requests, and measure content effectiveness. Depending on how you use the site and what you consent to, the categories of data we may collect include:
Identity and contact data
- Full name
- Email address
- Phone number
Technical and usage data
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
Inquiry and event data
- Form submission content
- Conversion events (form submits, calls, purchases)
Conversion events depend on your interactions. For example, when you send a workshop interest request, a conversion event may be recorded if marketing cookies are enabled.
We do not request sensitive data such as health details, financial information, or government identifiers through our public forms. Please avoid including sensitive personal information in free-text fields.
14. Legal basis for processing (GDPR Art. 6)
We process personal data only when we have a lawful basis. The legal bases used by CelticVoice Learning Ltd. include:
Contact form data
Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b) when a service relationship exists or is being arranged.
Analytics data
Analytics data: consent (Art. 6.1.a).
Marketing and remarketing data
Marketing/remarketing data: consent (Art. 6.1.a).
Security and fraud prevention
Security and fraud prevention: legitimate interest (Art. 6.1.f). This includes protecting the site against abuse, spam, and malicious traffic.
Where we rely on consent, you can withdraw it at any time using the cookie preferences panel. Withdrawal does not affect processing already carried out while consent was valid.
15. Retention periods
We retain personal data only for as long as necessary for the purposes described in this policy, or as required by applicable law. Specific retention periods include:
Contact and inquiry data
- Contact form submissions: 2 years
- Email communications: duration of relationship + 1 year
Analytics and marketing
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
Operational logs
- Server logs: 90 days
Consent records
- Cookie consent records: 3 years (audit requirement)
If we are required to retain data for compliance, security, or dispute handling, we will store it securely and limit access to authorized personnel only.
16. Policy metadata
Last Updated: January 15, 2026
Effective Date: January 15, 2026
If we make material changes to this Privacy Policy, we will notify visitors via a homepage banner at least 14 days before the changes take effect. We may also update this page with a revised date. You should review this policy periodically if you wish to remain informed about how we protect and use personal data.
If you have questions about this policy, contact CelticVoice Learning Ltd. at [email protected] or by post at 1 Grand Canal Square, Dublin 2, D02 P820, Ireland.